Reimagining Wealth Management
Through Experiential Design
The Challenge: Wealth management platforms aren’t short on functionality, they’re short on clarity.
👉 Clarity = confidence 👉 Confidence = action
TS Imagine needed a bold, forward-looking marketing campaign for 2025. The primary goal was to cut through the noise of the crowded FinTech market, and position their platform as the definitive, cutting-edge solution in trading and risk management.
My Role & Process: In 2024, TS Imagine tapped me to assist with building out the sub-branding for their wide array of offerings. Deliverables ranged from branding and animated logos to black swan video shorts and hot sauce labels.
I was responsible for the entire creative production, from initial storyboard concepting to final delivery. My process was a hands-on integration of classic pen-to-paer storyboarding, modern AI tools, and motion design.
Asset Creation: Designing core visual elements in Adobe Illustrator (saved as SVGs (vector scalability) and rendering high-fidelity comps in Adobe Photoshop.
Animation (Generative AI): Using Google Veo3 to create unique, 8-second video snippets, which were then embedded into the primary video narrative.
Final Production: Composing all elements (vector graphics, GIFs, and AI-generated video) in Adobe After Effects, adding animated titles, mixing audio, and exporting the final MP4 video assets.
The Result: This wasn’t about simplifying a platform. It was about aligning it with how people think. Because in complex systems—
👉 The experience is the product.
The final package included a primary hero video, a series of short social-media-ready clips, and animated GIF-based assets for use in email marketing and presentations. This hybrid workflow allowed for rapid iteration while also introducing unique, AI-generated visuals that made the campaign stand out.
The final edit called for the product name “WealthSmart” to be added to the bow of the Yacht. This was not a simple cut and paste. Due to the nature of generative video, the keyframe and prompt needed to be re-entered into Gemini Veo3 as if recreating from scratch. There is no machine learning in generative AI.
This affected the elements - which were difficult to reproduce exactly. Notice the yacht, waves and sky are different.