The Challenge: TS Imagine needed a bold, forward-looking marketing campaign for 2025. The primary goal was to cut through the noise of the crowded FinTech market, and position their platform as the definitive, cutting-edge solution in trading and risk management.

My Role & Process: In 2024, TS Imagine tapped me to assist with building out the sub-branding for their wide array of offerings. Deliverables ranged from branding and animated logos to black swan video shorts and hot sauce labels.

I was responsible for the entire creative production, from initial storyboard concepting to final delivery. My process was a hands-on integration of classic pen-to-paer storyboarding, modern AI tools, and motion design.

Asset Creation: Designing core visual elements in Adobe Illustrator (saved as SVGs (vector scalability) and rendering high-fidelity comps in Adobe Photoshop.

Animation (Generative AI): Using Google Veo3 to create unique, 8-second video snippets, which were then embedded into the primary video narrative.

Final Production: Composing all elements (vector graphics, GIFs, and AI-generated video) in Adobe After Effects, adding animated titles, mixing audio, and exporting the final MP4 video assets.

The Solution: The final package included a primary hero video, a series of short social-media-ready clips, and animated GIF-based assets for use in email marketing and presentations. This hybrid workflow allowed for rapid iteration while also introducing unique, AI-generated visuals that made the campaign stand out.

The final edit called for the product name “WealthSmart” to be added to the bow of the Yacht. This was not a simple cut and paste. Due to the nature of generative video, the keyframe and prompt needed to be re-entered into Gemini Veo3 as if recreating from scratch. There is no machine learning in generative AI.

This affected the elements - which were difficult to reproduce exactly. Notice the yacht, waves and sky are different.