ESG + Purpose Featured Projects
branding: Edelman ESG + PurposE
Role: Creative Director
Project: Edelman ESG: Branding & Pitch Deck
Agency: Edelman
Goal: Staying within the Edelman brand, establish a visual language that encompasses and expresses the values of Environment Social Governance.
In creating the look and feel of EdelmanESG, I poured through hundreds of images from a wide range of stock agencies. I’ve found that by building out the cover, dividers, and end slides, a skeleton is formed, and tone can be constructed. Fonts, palette, process graphics, even icons, need to work with the imagery and further the content.
Sustainability: Saving Sea turtles
The Totally Awesome Origin of Hi-Hello the Flying Turtle
Role: Author, Creative Director
Project: Endangered Sea Turtle Awareness
Agency: Hi-Hello, LLC
Available on Amazon: Published December 2023
I wrote and designed this modern day fable to bring the plight of sea turtles to public awareness while simultaneously addressing diversity & inclusion and self-discovery. As the only flying turtle in his world, Hi-Hello sometimes feels the pangs of loneliness, he transforms these moments into opportunities for growth, displaying an insatiable curiosity about the world around him and a supportive, amiable nature that endears him to all he meets. Throughout his journey, Hi-Hello encounters various animal friends, each contributing a piece to the puzzle of his unique existence.
His adventures are filled with questions that resonate with us all ages: 'Who am I? Why am I here? Why am I different? Why am I special?' As Hi-Hello adventures through exciting new places, he learns more than just how to flutter his wings and soar high in the sky. He also goes on a special kind of adventure inside his heart, discovering how awesome and unique he is, just like each of us. 'Hi-Hello' is a story full of big adventures and sweet lessons about being yourself and finding where you fit in the world.
Ember infrastructure: 2023 Impact report
The Ember Infrastructure Annual Impact Report was a comprehensive publication outlining the status and additions to their ESG portfolio. The emphasis of this report was on water: sustainability, scarcity, and the effects climate change and erosion. I poured through hundreds of images to strike the right “wave” length and reach an equilibrium with the detailed content.
Both the Impact Report and the companion Power Point presentation were created simultaneously - one informing the other, with each iteration. Both deliverables were presented to shareholders and media.